Freitag’s F-abric shop premiere @ Alabama

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FREITAG F-ABRIC
We were actually just looking for suitable workwear for our employees, but then we realized that what we were looking for didn’t even exist – a tough, sustainably produced and compostable material made in Europe. So, we decided to develop our own textiles starting from the fiber up that would fulfill our requirements 100 % – and we decided to call them F-ABRIC.

F-ABRIC IS FROM EUROPE
The materials are made of the bast fibers hemp and flax as well as Modal, all of which are resources that are grown on European soil and do not harm it or require excessive amounts of water to grow. Compared to the production processes of more common textiles, the journey from fiber to finished product is just a short trip for F-ABRIC since all of the production stages take place within a 2500-kilometer radius of our factory in Zurich.

F-ABRIC IS HEALTHY
Whether for ecological or health reasons, no one likes to wear toxic clothing. That’s why as few chemicals as possible are used during the cultivation and further processing of F-ABRIC, meaning that F-ABRIC corresponds to Product Class I of the Oeko-Tex® Standard – you could even swaddle a baby in it without having to worry at all.

F-ABRIC IS FACTORY-PROOF
In order to develop and design products made of F-ABRIC, we assembled a small team of textiles experts. Their task: to develop clothing that would meet the demands of factory life and still look good. F-ABRIC was tested by the F-Crew for several months to prove its toughness, comfort, partying-ability and other qualities. The results? Very wearable!

F-ABRIC ROTS IN PEACE
Anyone who has to sorrowfully say goodbye to their F-ABRIC product after many happy years together doesn’t have to toss it in the trash but rather on the compost pile. F-ABRIC textiles are 100 % naturally biodegradable – including threads and selvage. A piece of clothing thus becomes fertile soil for new raw materials and the cycle continues.

all infos: www.freitag.ch/fabric

 

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Selection of the week ladies

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

DRYKORN, metropolitan, reachable and progressive are the most defining attributes of the label.
SESSUN, it’s a brand which, although rooted in its own time, is still subtle enough to lean towards timelessness.
NO NAME, It is not because you have no name that no one remembers you, it is for what you represent that people remember. Year 1992: the word on the street was all about the original 5 cm platform sneaker, designed and created by Maison Rautureau – to give another level to your everyday look. Now, the platform is bigger than ever and No Name is back on the streets with a new line. “COPIES HAVE A LOT OF NAMES ORIGINAL IS NO NAME” Revisit the 90’s, No Name is your passport. Pump up the jam !
KOI (King Of Indigo), is known for strong quality basics inspired by American classics with a Japanese eye for detail; classics you can wear season after season. Jeans have a tendency to get better with time; the fit taking on the shape of your body and the wash showing a bit of your personal history when properly worn in. The Kings want you to enjoy your jeans as long as possible. Wear them with pride!
NICE THINGS, has been growing year after year in a very natural and organic way,
providing a very personal outlook on fashion.
Clothing for women of all ages that share a special sensitivity, appreciate details
and let themselves be seduced by the patterns and colours that make Nice Things
so different.
VANS, skateboard and surf culture.
AYMARA, the magic of Aymara lies in the combination of Belgian design and Peru’s extraordinary fibers and textile craftmenship. Aymara’s knitwear is produced in our own knitting factory in Arequipa, in the south of Peru, managed by Yannina’s family. Thank’s to our strong relationship with them and their unconditional commitment, this incredible intercontinental project could be achieved. We believe that in today’s world of fast fashion and mass consumption, people are looking for authentic products with a soul. When buying Aymara, you are sure to get longlasting, sustainable products with an extraordinary story.
MARIA WESTERLIND, specialized in dress since 1948
ELVINE, clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.
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1. Maria Westerlind (dress), Drykorn (jeans), No Name (sneakers)IMG_1586-Modifier
2. Aymara (cardigan),  Nice Things (top), Drykorn (jeans), Sessun (shoes)  IMG_1608-Modifier
3. Aymara (Jacket & top), Drykorn (pants), Vans (sneakers)

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Gin Kit

The Homemade Gin Kit contains everything you need to transform a generic bottle of vodka into a unique and delicious home-blend of your very own gin.
Makes 750ml of homemade gin.

Includes:
– Two 375ml Glass Bottles
– Fine Stainless Steel Strainer
– Stainless Steel Funnel
– One tin of Juniper Berries
– One tin of our secret Botanical Blend

 

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Ass Savers

It’s out of these memories of this pedal-powered love that we create products to celebrate and encourage the joy of biking. It is also our belief that we have an obligation to design responsibly to protect the environment as much as we can. That’s why you won’t find nasty materials or unnecessary packaging on any Ass Savers product.

We were definitely not the first to have the idea of attaching something to the saddle to protect ourselves from the worst road spray. The concept is as old as rain and bikes without mudguards but where others have failed, we succeeded through the relentless development of literally hundreds of prototypes, a deep knowledge of sustainable manufacturing and passion for brands that resonates with it’s followers.

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Selection of the week ladies

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

ESSENTIEL, a colorful Ready-to-Wear collection for men and women.
DRYKORN, metropolitan, reachable and progressive are the most defining attributes of the label.
SESSUN, it’s a brand which, although rooted in its own time, is still subtle enough to lean towards timelessness.
NO NAME, It is not because you have no name that no one remembers you, it is for what you represent that people remember. Year 1992: the word on the street was all about the original 5 cm platform sneaker, designed and created by Maison Rautureau – to give another level to your everyday look. Now, the platform is bigger than ever and No Name is back on the streets with a new line. “COPIES HAVE A LOT OF NAMES ORIGINAL IS NO NAME” Revisit the 90’s, No Name is your passport. Pump up the jam !
VANS, skateboard and surf culture.
AMERICAN VINTAGE, is really the completion of a style revealed by a vintage touch‚ – inspired by the American trend intermingled with the sand wash jeans image‚ – allied with real womanhood.
ELVINE, clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.
FREITAG, FROM TRUCK TILL BAG ! Giving used materials a new life is called “recontextualizing” at FREITAG. Whereas similar reincarnations such as From Frog Till Prince or the Cinderella upcycling do not reveal exactly how the transformation process happened and thus leave consumers in the dark, we want to lay our cards on the table.

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1. Sessun (jacket & dress), Drykorn (jeans), No Name (sneakers), Nice Things (purse)

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2. Elvine (jacket), Essentiel (top), American Vintage (shirt), Drykorn (jeans), Vans (sneakers), Freitag (bag)

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Selection of the week men

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

BLUE DE GENES, Blue de Gênes is a jeans brand, which is inspired by the history of denim.
NEW BALANCE, Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
VANS, skateboard and surf culture.
LIGHTNING BOLT, A Pure Source – Manufacturing premium clothing & accessories for the conscious surfer since 1971. Lightning Bolt was a surfboard company first and last, but in the mid ‘70s the company moved into clothing: Nothing fancy, just practical trunks for surfing, and t-shirts for cruising. But the world wanted that Bolt energy, and the clothing line exploded like a spitting wave at the Pipeline.
CARHARTT, Workers, street wear culture.
K-WAY, Now, K-Ways are back in your pouches and back in your hearts. A blend of timeless classic jackets, new seasonal styles and cutting-edge fabrics is what makes the K-Way brand so unique. From simple zip-up windbreakers to upscale trenchcoats, anyone can find the perfect K-Way to look good and stay dry

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1. K-Way (jacket), Lightning Bolt (t-shirt), Blue de Gênes (jeans), Vans (shoes)
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2.Carhartt (t-shirt & shorts), New Balance (shoes)

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Selection of the week ladies

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

ESSENTIEL, a colorful Ready-to-Wear collection for men and women.
DRYKORN, metropolitan, reachable and progressive are the most defining attributes of the label.
MODSTROM, Our distinct high-street fashion is feminine with a raw touch and contemporary edge, and we are constantly designing new pieces to stay at the top of our game.
KOI (King Of Indigo), is known for strong quality basics inspired by American classics with a Japanese eye for detail; classics you can wear season after season. Jeans have a tendency to get better with time; the fit taking on the shape of your body and the wash showing a bit of your personal history when properly worn in. The Kings want you to enjoy your jeans as long as possible. Wear them with pride!
BECKSÖNDERGAARD, with their love for colours and Scandinavian simplicity BECKSÖNDERGAARD creates stylish accessories with a playful twist.
JUST IN CASE, is as much about detail as it is about time. In fact, in unites both.  It’s a homage to romance, a reverence to sensuality.  It won’t allow the moment to be forgotten, just as it won’t permit a woman to be anything less than gracefully bold.  Picture Just In Case as a music box, carved by a mysterious craftsman.  Each time the box is opened, a lullaby is played.  It might be a different tune, but the box remains the same.
BRIC A BRAC, is the well-defined silhouette, with the careful detail. Timeless, in the sense of being inspired from both now and then, creating a design that can be looked upon again and again.
SESSUN, it’s a brand which, although rooted in its own time, is still subtle enough to lean towards timelessness.
NICE THINGS, has been growing year after year in a very natural and organic way,
providing a very personal outlook on fashion.
Clothing for women of all ages that share a special sensitivity, appreciate details
and let themselves be seduced by the patterns and colours that make Nice Things
so different.
NO NAME, It is not because you have no name that no one remembers you, it is for what you represent that people remember. Year 1992: the word on the street was all about the original 5 cm platform sneaker, designed and created by Maison Rautureau – to give another level to your everyday look. Now, the platform is bigger than ever and No Name is back on the streets with a new line. “COPIES HAVE A LOT OF NAMES ORIGINAL IS NO NAME” Revisit the 90’s, No Name is your passport. Pump up the jam !

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1. KOI (jeans), Bric-A-Brac (top), Modström (blazer), Sessun (shoes), Becksöndergaard (purse)
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2. Essentiel (dress), Drykorn (jeans), No Name (shoes)
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3. Just In Case (top) KOI (jeans) K-Way (jacket), Nice Things (handbag)
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4. Essentiel (sweater & skirt), KOI (jeans), Sessun (shoes)

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Selection of the week ladies

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

LA FEE MARABOUTEE, La fée maraboutée is a french feminine prêt à porter brand created in 1996.
ESSENTIEL, a colorful Ready-to-Wear collection for men and women.
NEW BALANCE, Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
DRYKORN, metropolitan, reachable and progressive are the most defining attributes of the label.
MODSTROM, Our distinct high-street fashion is feminine with a raw touch and contemporary edge, and we are constantly designing new pieces to stay at the top of our game.
SECOND FEMALE, In the year of 2010 Second Female launched 4 yearly long-termed collections in which the fashion modern classic look was the core. The idea behind the collections is to create a sophisticated and international design with the well known Scandinavian touch.Our collections are created by a modern and energetic design team, in close cooperation with sales and retail, which gives the producta commercial point of view.IMG_1418-Modifier1. Modström (jacket) Modström (shirt), Second Female (pants), New Balance (sneakers), Essentiel (purse)

IMG_1425-Modifier2. Drykorn (jacket) La Fee Maraboutée (top), Drykorn (jeans)

IMG_1435-Modifier3. La Fée Maraboutée (jacket), Essentiel (skirt)

IMG_1449-Modifier4. Modström (jacket), Drykorn (jeans), Nea Balance (sneakers), Essentiel (purse)

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Selection of the week men

An spring/summer selection of clothes that you will find in our shop. A mix of the following brands:

KOI (King Of Indigo), is known for strong quality basics inspired by American classics with a Japanese eye for detail; classics you can wear season after season. Jeans have a tendency to get better with time; the fit taking on the shape of your body and the wash showing a bit of your personal history when properly worn in. The Kings want you to enjoy your jeans as long as possible. Wear them with pride!
MINIMUM, stylish and functional clothing produced from high quality materials, but always at affordable prices.
VANS, skateboard and surf culture.
ELEMENT, Skateboard culture.
BLUE DE GENES, is a jeans brand, which is inspired by the history of denim.
CARHARTT, Workers, street wear culture.
NEW BALANCE, Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
PUMA, is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories.

IMG_1424-Modifier1. Element (jacket), Minimum (shirt), Blue de Gênes (jeans), New Balance (sneakers)

IMG_1433-Modifier2. Element (jacket), Minimum (shirt), KOI (jeans), Vans (sneakers)

IMG_1458-Modifier3. Element (jacket), Element (shirt), Element (jeans), Puma (sneakers)

IMG_1467-Modifier4. Element (t-shirt),  Carhartt (jeans), Puma (sneakers)

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Christmas presents idea

A selection that would well fit under the christmas tree. Come have a look of our latest arrival in shop.

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