Colorful Standard

A color for any and everyone
We believe that colors are personal. They tell a person’s story, exuding their mood, interests, and energy. That’s why we keep our styles simple and let the colors do the talking.

Whether you are feeling bold and daring or more reserved and laid back, our diverse color palette offers a shade for each unique personality.

Inspired by the natural environments around us, we offer 50 environmentally friendly colors.

100% organic cotton
All our garments are made from 100% organic cotton, which means cotton that is grown without genetically modified seeds. Organic cotton can be grown with the help of natural rainwater, requiring no harmful chemicals in the process. By using organic cotton, we minimize the use of pesticides and greenhouse gas emissions by up to 94%.